What will consumers pay for social

This sequence starts with the need for information which, in turn, leads to socially responsible behavior and social sacrifice and, finally, to the intention to pay a premium. Importantly, this sequence is positively moderated by monetary resources available to spend in the category. Socially responsible behavior is not sufficient by itself for a consumer to pay a premium for a product communicating ethical information.

Rather, socially responsible behavior leads to a willingness to make a sacrifice which then leads to intentions to pay a premium price. Carter, R. Emerald Group Publishing Limited. Carmen Valor - - Business and Society Review 2 Dirk C. Moosmayer - - Business Ethics, the Environment and Responsibility 21 2 Unpacking the Ethical Product. Andrew Crane - - Journal of Business Ethics 30 4 - Loui - - Science and Engineering Ethics 3 2 Vitell , James R. Rawwas - - Journal of Business Ethics 10 5 - Paul Weirich ed.

Added to PP index Total views 73 , of 2,, Recent downloads 6 months 1 , of 2,, How can I increase my downloads? This Nielsen survey is based only on the behavior of respondents with online access. Internet penetration rates vary by country. Nielsen uses a minimum reporting standard of 60 percent internet penetration or an online population of 10 million for survey inclusion. For the survey, 6, respondents 2, nationally representative and within each of the top DMAs were asked about their thoughts regarding various aspects of corporate social responsibility.

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Google Scholar Click, J. Google Scholar Crane, A. Google Scholar Elliott, K. Google Scholar Erdem, T. Google Scholar Fairclough, G. Google Scholar Folkes, V. Google Scholar Fullerton, S. Google Scholar Garrett, D. Google Scholar Lerner, L. Google Scholar Louviere, J. Google Scholar Luh, S. Google Scholar Manrai, L. Google Scholar Osterhus, T.

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