Why is smaller better

Their approach is driven by great creative and deliverables, rather than being held back by restrictive business processes and jam-packed work-flows. They want to create ground-breaking work, they want to stand out, they want to grow, they want to impress, they are in it for the long-term.

Whilst we believe that smaller agencies could be the way forward for a lot of brands, it comes down to what the business needs. And by no means are we saying that big agencies have no place in the world anymore, of course they do. We live in a big world with lots of big ideas, needs and dreams. Titans can move mountains, smash boundaries and dig out deep holes. But what if you wanted to simply go around the mountain? Redefine the boundaries? Or tunnel down through the hole and come out the other side in another place entirely?

Sometimes you might just need a creative partner to help you look at the landscape differently. Agency Work Articles Contact. When asked to improve a travel itinerary, only 28 percent of the participants did so by streamlining the schedule and getting rid of places and events.

When asked to improve their writing all but 17 percent of participants added words. Even when the researchers designed experiments in which subtracting clearly led to better outcomes, the vast majority of participants still tried to add stuff. And therein lies my point. But it certainly can be—and we tend to overlook this all the time. We cram our schedules with more, more, more. We chase growth at all costs, all the while stressing ourselves out and making ourselves miserable.

On a global scale, our collective obsession with growth is literally scorching the earth. But as a larger principle, and in the fullness of time, does size of the nation from which a team is drawn, make such a difference? It could be argued that the opposite is more likely to be true. Performance improves not by acts of consolidation, but by those of disaggregation. Smaller countries seem to be able to produce performances that are disproportionate to their size.

Clearly, India is a stronger team than its sub-continental rivals, but is that much stronger as its size warrants? Take the example of our other neighbour Bangladesh, which obviously never figured in such fantasies. When it was part of Pakistan, the eastern part of the country stood nowhere in terms of cricket. In all its 24 years, not a single player from the erstwhile East Pakistan made it to the national cricket team.

The best that they got a single player making it to the 12th man position. Unlike its cultural cousin West Bengal, which certainly fared better when it came to the game, it had no great cricketing legacy, nor any heroes to look up to. After attaining its Independence, things have changed beyond recognition. It took the country time and perseverance, but bit by bit Bangladesh has today become a competitive presence on the world cricket scene.

In the past, it managed to pull off the occasional upset before quickly lapsing back into mediocrity. But as the current World Cup underlines, that is a thing of the past now. It is now winning more consistently, and more importantly is a team that simply cannot be taken lightly, as Pakistan discovered a few days back.

In the days to follow, India will meet Bangladesh and it is clear that is likely to be a keenly contested game. Interestingly, West Bengal, on its part, is still a middling regional side that has shown no significant change in its performance. I love being able to connect with people, and do connect with everyone who leaves a post or emails me, or tweets me.

All rights reserved. Share on Flipboard. Share on LinkedIn. Share on Pinterest. Email this Article. The point is the people! More Engaged At my other blog Outspoken Media last week I encouraged all the lurkers to leave a comment and tell me why they lurk instead of participating and how I could help bring them into the conversation. Better Signal Having a smaller audience that you can get to know allows you to target content directly to their needs.

Lisa Barone. Danielle Douglas March 4, at pm.